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WORKING WITH:
Kadence
Headquartered in London but with a global presence, Kadence is on a mission to improve synchronization of people, space and time, creating the best conditions for people to thrive in the new era of work.
Their desk and space booking software removes friction between home and office to boost flexibility, productivity and workplace experience.
86% increase in traffic and 62% increase in new users between 2019 and 2021
36% increase in Organic traffic between 2019 and 2021
91% increase in inbound demos generated from March 2021 to September 2021
What we did
SEO
- SEO strategy to guide content creation and to support the challenge of a change of direction for this business
- Ongoing technical and on-page search engine optimisation of the website
Digital Marketing Strategy
- Ongoing strategic input into development of KPIs, marketing channels and success metrics
- Always-on consultation – regular calls and communication to respond to the needs of an agile business
Content strategy & creation
- Developing content strategy and creating regular blog content and lead generation content such as guides and reports, including original research
- Evolving understanding of key personas via workshop, interviews, and analysis of lead data to guide marketing strategy and delivery
CRM & Marketing Automation
- Extensive support, strategic input and delivery on the use of HubSpot CRM and marketing automation
- Developing an effective lead process in close collaboration with the sales team lead
Email marketing
- Producing and running marketing email sequences to nurture leads to conversion
- Devising and managing scaled outbound marketing LinkedIn and email campaigns for targeted lead generation
Website development
- Project management and delivery of website development, including Information Architecture & UX, and tailored landing pages for advertising campaigns
Social media advertising
- Creating and managing content lead generation and call to demo ad campaigns on Facebook and LinkedIn
Online search & display advertising
- Copywriting and providing creative for search and display advertising (focus on Google Ads)
- Optimisation of campaigns to increase brand awareness and visibility for new target keywords, and to generate demo requests
- Developing, testing and optimising ad landing pages
Supporting Kadence in its new mission
As an agile company, Kadence was able to shift the focus of its innovation to meet the needs of the new era of work – desk and space management software.
We worked closely with Kadence to develop a site that reflects their mission to make people the focus of the hybrid workplace. Our responsive approach to their changing needs for both the site structure, aesthetic and SEO direction has helped to keep them laser targeted on their goals.
We Are All Connected are a trusted strategic partner in our digital marketing and demand generation strategy, and we are proud to count them as extended members of our team. They’ve been instrumental in making our recent pivot and growth aspirations a reality, by over-achieving targets and helping us move fast and problem solve as we grow. We look forward to hitting the next milestone together!
Irvin Gray, Head of Marketing
